Work That Matters...

"Nobody is interested in seeing your photographs. Nobody cares about the work you’re doing as a photographer..."

I really like Ted Forbes and his youtube channel, The Art of Photography. I've been following it for some time now and I've found much inspiration and motivation in many of his videos.

He posted this video a few months ago and I've watched it a few times now and taken different things from it on different viewings. I'm not sure that I entirely agree with him and I'm not even sure that he makes his point 100% clearly, but I do think that it's a video that should be watched by all creatives. I think that if you class yourself as an artist, then undoubtedly you strive to make work that matters to someone. But is it really important to you that it matters to anyone other than yourself? What do you think?